Marketing for property businesses that are ready to grow.
Built for the sector, not adapted to it. One client per patch, so we never work for your competitor.
You have built something worth growing. The problem is not your business. It is finding the right support to help it reach the people who need it, consistently, in the right places, before your competitors get there first.
House of Marque is the marketing partner for ambitious property businesses across the UK. We tell you what to do. Then we do it with you.
No spam. No automated phone system. Just us.
Trusted across sales, lettings, new homes and more. From single-office businesses to national networks.
THERE ARE TWO WAYS TO WORK WITH US
It depends on one thing:
is anybody doing your marketing already?
Not your budget. Not your size. Not your sector. Whether there are hands in the business today.
Somebody is doing some marketing
Nobody is doing your marketing
Maybe it is you. Maybe someone in the team runs the socials, sends the flyers, keeps the website ticking over.
The work happens. What is missing is consistency, and the thinking that joins it up across channels so it compounds instead of just filling a calendar.
You need the Marque Club. Unlimited one-to-ones with Adam or Lucy, driving the strategy, the roadmap and the plan through your own team. We become an extension of the business. Your marketing stays in-house, which means you get all of the value without ever outsourcing anything.
Right for businesses with someone already doing something, franchised businesses with central marketing support who need local firepower, and personal agents.
Or you do a bit when you remember, and the rest of the time you are relying on Rightmove and hoping.
There is no shortage of intent. There is a shortage of hands, and marketing is the thing that falls off the desk every single time the business gets busy.
You need a retainer. We deliver the marketing. Five services a month, chosen by what your audit says will move the number rather than by what package you bought. The price is fixed. What sits inside it is not.
Right for businesses where marketing has never properly started, or where it stopped when the last person left.
Not sure which you are? Neither are most people before the audit. That is exactly what it is for.
FIVE SECTORS. ONE PHILOSOPHY.
We work with the businesses that drive the UK property market.
LEAD SECTOR
You deliver a better service than you get credit for. You win business when you are in front of the right person, you convert it when you get the chance, and the clients you work with recommend you.
The problem is that the version of your business that exists online does not reflect the business you actually run. Your best-marketed competitors have budgets, teams and brand recognition working for them before any individual agent lifts a finger. What you have is the ability to be genuinely local, genuinely personal and genuinely better. We make sure the right people can see that.
Your clients trust you with the biggest financial decision of their lives. Your marketing should reflect that from the first search they do, and it has to stand up to the compliance rules that govern what you are allowed to say.
Conveyancing
Conveyancing is chosen on trust and recommendation, then judged on price by people who do not understand what they are buying. We help you become the firm people find, remember and refer.
You have a fixed window to sell. Every week a plot sits unsold costs you money. We build the marketing that fills it, and the brand that means buyers follow you to the next scheme.
PropTech businesses
A great product does not sell itself, particularly to agency owners who are already buried in supplier outreach. We build the go-to-market strategy that gets you in front of the right buyers at the right time.
Every sector we work in is different. The clients, the language, the challenge, and the opportunity are not the same. What is the same is the approach: one partner, one area, real commitment to your growth.
WHAT WORKING WITH US IS ACTUALLY LIKE
"We are in the group chat, not on the end of a ticket."
Every marketing supplier says they are responsive. Here is the mechanism.
When you work with us, we set up a group WhatsApp with your business. Not an inbox, not a portal, not a ticket queue. Fast answers, quick decisions, and the ideas that only happen when somebody is actually in the conversation rather than waiting for the monthly call.
We execute deliverables. We are not deliverables-led. There is a difference, and it is the difference between a supplier and a partner. We would rather be in the conversation about whether to open a second office than send you a report about last month’s impressions.
Nothing we produce is generic. We use marketing and property-led tools to understand your patch properly: what is selling, what is sitting, who is competing with you and where the gaps are.
And because we do not work with anyone you compete with, we are locked into your success. There is no version of this where we benefit from doing an average job.
THE QUESTION WORTH ASKING BEFORE YOU SPEND ANOTHER PENNY.
Would you choose yourself?
Go and find your business the way a customer would. Search for it. Look at what comes up. Read what it says. Look at how it presents itself. Then ask honestly: would you pick up the phone?
Most people answer no. Not because their business is not good enough. Because the version of their business that exists online does not reflect the business they actually run.
The Marketing Audit and Health Check is an honest, detailed assessment of where you are, what is working, what is not, and what to do first. It is also how we work out which of the two routes above actually fits your business.
Every client starts here, whichever way you go on to work with us. Also available as a standalone piece of work. If you start with us within 90 days, the audit cost is credited against your first month.
One client per patch. No exceptions.
Every other marketing supplier in this sector will work for you and for the business three streets away. We will not.
We take one retained client per patch, and one Marque Club member per patch. Not one per postcode, because a postcode sector is smaller than the area you actually trade in.
Once your patch is taken on a service, we will not work with a competitor targeting the same clients on that service. No conflict of interest, no divided loyalty, no awkward conversation about who else we work with. It is the reason our advice can be straight: we have no reason to hedge.
THE IDEA THAT CHANGES HOW YOU THINK ABOUT MARKETING
Trust arrives before you do.
Your next client has already decided who they trust before they pick up the phone. They have searched. They have looked at what came up. They have read what it said and made a judgment about whether you are the kind of business they want to work with.
That decision happens before they contact you. Before you get the chance to explain what makes you different. Before the conversation even starts.
Winning in a tough market has little to do with being the best. It has everything to do with being the most familiar. The most trusted. The one they had already decided on before they picked up the phone.
Being visible at that moment is not about search engine rankings or social media algorithms. It is about being findable, credible, and consistent in the places your clients look, at the moment they start looking, before they have even decided they are ready.
That is what we build. Not a campaign. Not a one-off piece of content. A presence that works even when you are too busy to think about it.
WHY MOST MARKETING SUPPORT FAILS PROPERTY BUSINESSES.
You are not the problem. Your marketing is.
Independent property businesses across the UK are run by people who are genuinely good at what they do. They win business when they are in front of the right person. They deliver a service their clients recommend. The problem is rarely capability.
The problem is visibility. Consistency. Knowing where to spend, what to stop doing, and how to stay in front of the right people even when you are too busy to think about it.
You only market when you need leads
When it is quiet you post. When you are busy you stop. But your next client does not start their research on your schedule.
You never have the time
Running a business is your job. Marketing is the thing that falls off the desk when you are busy.
Visibility is unclear
You have suppliers and activity, but you cannot draw a line from any of it to new business.
You spent money on things that didn't work
A website that never ranked. A social media package that produced content but no conversations.
You cannot get there alone
You know there is a gap between the business you run and the business the world sees. Closing that is what we do.
Competitors are winning
They are just more visible, consistent, and better positioned in the places clients look first.
NOT OBSERVERS. INSIDERS.
We have worked inside the industry you are trying to win.
House of Marque is led by two people who have only ever worked in property. One has spent a decade running marketing inside a national property network, across multiple brands and hundreds of offices. The other spent six years on the front line of estate agency sales before moving into senior marketing roles in new homes.
That matters because this sector is not like other industries. The compliance landscape changes constantly. The relationship between agents, brokers, conveyancers and developers is something you learn over years, not from a brief. The language that lands with a principal is not the language that lands with a technology buyer.
We know the difference because we have lived it.
One client per postcode sector
Your success is our only agenda. We will not work for your competitor.
We tell you what to do, then do it with you
Packages run from a guided approach where we plan and you execute, through to a fully managed service where we handle the activity.
You get us not an account manager
No ticketing systems. No queues. No 48-hour response windows. You pick up the phone. We answer it.
Built for the sector, not adapted to it
Every piece of work reflects the compliance, language and competitive dynamics of the UK property market.
